Top Ten Observations from 2017 PGA Merchandise Show

DaVinci Sports golf division completed successful participation in this year’s national PGA Merchandise Show at the Orange County Convention Center in Orlando (January 24-27). The Show attendance was estimated to be over 40,000. Operating strategically out of booth 1781, the DaVinci team attracted brisk traffic and leveraged the opportunity to educate many golf professionals on the perfect feel through innovative training products.

Top 10 Observations

  1. The show started with excitement on day one as DaVinci Sports Golf launched their line of innovative golf training products. Expert demonstrations by Mike Bender, Martin Hall and Warren Bottke had the show booth crowded with an attentive audience.

Mike Bender, Martin Hall, Dale Dawson & Warren Bottke

Mike Bender, Martin Hall, Dale Dawson & Warren Bottke

  1. Bubba Watson’s infamous jetpack golf cart sponsored by Oakley. This follows Bubba’s hovercraft and was very cool to witness in person.


  1. This attendee tried the DaVinci tour putting trainer – it works great as I successfully made two straight 15 foot putts.
  2. Several major equipment suppliers leveraged Virtual Reality stations in their exhibits. This is a trend that we expect to see grow as VR becomes more established in creating experiences for individuals.
  1. DaVinci unveiled their new brand marketing at booth 1781 to great applause. The sharp design attracted big crowds all week.
  1. Team Golf USA – want customized apparel and golf accessories with your favorite pro or college logo? This company has a solution fo everyone.
  1. DaVinci is proud to support our military veterans and their families for their dedicated service. The Show was a perfect place to highlight the Company’s efforts to recognize these brave service members.
  1. World’s Biggest Indoor Driving Range – there was a very cool space where attendees could test any golf clubs and associated products indoors right on the show floor. This was very convenient for immediate gratification.
  1. DaVinci’s expert training professionals provided hundreds of demonstrations during the Show. Golf pros from Clubs all over the country placed large orders of training products making the week a major success.
  2. The Orlando-area convention center is HUGE!. The PGA show occupied less than 50% of the total convention space yet still easily held 40,000 attendees comfortably. Did you know the Orange County Convention Center is the 2nd largest in the country. Pretty impressive based on the market size of Orlando vs. other major cities in the US.